Welcome to our Blog focusing on Socionomic Systems and MindShare Marketing for Medical Professionals.

You may be asking yourself, “What is Socionomic Systems?” It isn’t just a cool term we put together to make ourselves sound as if we know something others don’t. Medical-E-Speaking is a significant division of The Nutt Group, Inc. The Nutt Group, Inc. was derived from fnXcreative, a company founded by Edward and Heidi Nutt after leaving one of the largest Marketing and PR Firms in the Western United States.

In 2004, they predicted that companies were in need of changing their thinking if they were going to continue to reach there target audience in an effective manner. Consumers had become empowered through Social Networking and Social Media and, more importantly, they liked it. Well, they actually loved it. The popularity of Internet Delivered Media, the DVR, Video iPods and other phenomenon were going to change the manner in which consumers would allow themselves to be accessed.

The concept of Permission Based Marketing was being born and traditional Marketing Firms were resisting, actually they were rebelling. They loved the old way of earning commissions by simply spending a clients marketing budget, they had no desire to actually earn profits through adding real value to their clients. fnXcreative was born, with an attitude toward both the traditional marketing firms they left behind and companies that knew what they were doing was not working but, were afraid of this edgy cultural explosion that put so much power in the hands of the consumer.

Six years later, fnXcreative had made a name for itself inside the world of Social Media, Social Networking and had successfully taught hundreds of clients how to place themselves in front of consumers who were not just seeing their message but, making an effort to see it and telling everyone they had contact with to go see it as well. It was also apparent that most of the Marketing and Creative World had also began to accept the fact that they must begin to learn how to teach clients how to use these developing cultural technologies.

Recognizing that they were not so far outside mainstream thinking, fnXcreative, changed it’s image, again, and became The Nutt Group, Inc. More importantly, they had spent a great deal of effort creating programs that centered around Medical Professionals who were entering a new age of doing business as  a matter of survival.

The fact is, if you are a Medical Professional, you should be recognizing that your business model is changing rapidly and future trends seem to be aimed at assuring you are not profitable if you want to choose your own path for your practice. In the last two years the founders of The Nutt Group have focused a very large portion of their business on assisting Medical Professionals learn the ropes and find both success and profitability in their practices. This is why we formed an entire entity within our company to focus completely on developing systems, marketing strategies, viral video, Internet strategies, staff training and more.

We call this Socionomic Systems. From Brand Conception to the delivery of a system that uses every form of media that will effectively assure your Marketing Investment creates the highest possible returns, Medical-E-Speaking was created to assist Medical Professionals in delivering the best care for the Social Media Age. Every aspect of our services is created “On Purpose”, with well thought out and designed Creative and Media focused on the unique PsychoDemographics of your target audience.

In the end, our systems deliver the profits that allow the Medical Professional to focus on the science of medicine and servicing their patients.